Workflow
Schedule a call to discuss project details. Gather information on vision, audience, objectives. Schedule a call to discuss project details. Gather information on vision, audience, objectives.Schedule a call to discuss project details. Gather information on vision, audience, objectives.
Discovery
We dug into MentaraIQ's platform, Loom walkthroughs, and existing brand assets to understand how creators actually move through the product. The clearest strength was flexibility — PDFs, videos, Drive links, and ZIP files could all become training material — while the standout differentiator was the voice clone feature. We also saw that the voice clone still needed polish, so the direction had to spotlight only its strongest, most convincing moments.
Concept Development
We shaped a clean, UI-first concept that mirrors MentaraIQ's own product — sharp Geist typography, a signature purple against soft light and deep dark backgrounds, letting the interface itself carry the story. Rather than narrating features abstractly, the concept follows a believable creator's workflow, upload, train, deploy, so prospects see themselves using the tool within seconds.
Animation
We kept the motion fast and confident, mirroring the brief's call for something polished and easy to understand. Upload flows glide into chat interfaces, timestamp citations pop in with precision, and the analytics dashboard animates in to show weekly audience insights building in real time. We gave the voice clone moment extra breathing room, using only the cleanest audio takes, so it lands as a genuine standout rather than a rough demo. The result feels premium, credible, and conversion-ready.
